Pentagon paid for patriotism at NFL games
By Jon Rappoport
If politics is the last refuge of scoundrels, as the old
saying goes, then constant calls for Unity is the last refuge of
politicians.
The hits keep coming in the farce called NFL football.
"We're all in this together."
That's the latest jive coming out of NFL PR headquarters.
Somehow, with a few owners stepping down out of their sky-high offices
to join hands with their players on the field, and with players holding
hands as well, and with this rich imagery piped into homes on network
television, America is supposed to feel united.
About what?
Ahem...unclear.
United around Colin Kaepernick? That seems to be passe
now---or at least the NFL wants us to think so. No, now it's all about
oatmeal Obama-type "togetherness"---generalized vapid fluff.
What's next? A pre-game dance number featuring players and
owners and fans and soldiers and cops and commercial sponsors at the
50-yard line, kneeling before a statue of Bono?
Last week, in keeping with the new unity theme, networks
decided not to show angry fans booing and yelling in the stands, when
players knelt and joined hands during the National Anthem. Mustn't sow
discord. Mustn't annoy the sponsors.
"Let's all pretend we're One."
The fans are okay with the players kneeling, the players are
okay with the fans being okay, the NFL is okay with everyone being okay,
and poof; problem solved. It's a marshmallow world.
Now start the football game, boys. Go out on the field and hit somebody!
Of course, some of the pre-game and halftime "patriotism"
you've seen at NFL games---patriotism which, presumably, the kneeling
players believe is hiding dark truths about America---has been paid for
by the US Department of Defense. Yes, that's right.
So NFL teams have been raking in money for these government
"ads." They're not genuine patriotism. They're a series of commercials.
If NFL teams claim they're proud to honor our soldiers, for
example, you could translate the statement thusly: "Honor in this case
is very much like Budweiser and Ford sponsorship."
During a US Senate investigation of Department of Defense
paid ads covering 2011-2014, Senators Jeff Flake and John McCain issued
the following:
"...DOD paid for patriotic tributes at
professional football, baseball, basketball, hockey, and soccer games.
These paid tributes included on-field color guard, enlistment and
reenlistment ceremonies, performances of the national anthem, full-field
flag details, ceremonial first pitches͕ and puck drops. The National
Guard paid teams for the 'opportunity' to sponsor military appreciation
nights and to recognize its birthday. It paid the Buffalo Bills to
sponsor its Salute to the Service game. DOD even paid teams for the
'opportunity' to perform surprise welcome home promotions for troops
returning from deployments and to recognize wounded warriors. While well
intentioned, we wonder just how many of these displays included a
disclaimer that these events were in fact sponsored by the DOD at
taxpayer expense. Even with that disclosure, it is hard to understand
how a team accepting taxpayer funds to sponsor a military appreciation
game, or to recognize wounded warriors or returning troops, can be
construed as anything other than paid patriotism."
As an aside, I wonder how NFL teams would respond, if a
person with deep pockets wanted to pay for a halftime on-field panorama
depicting the unnecessary and massively life-destroying wars in Iraq and
Afghanistan.
The NFL is all for unity, if you can pay for it and your content passes muster.
This whole business is a twisted mess. "We, the NFL, are
happy our teams have taken the Pentagon's money to stage patriotic
commercials on the field. Now, if the players object to any part of
that, directly or by implication, we're sorry. In fact, we stand with
the players and we stand for paid patriotism. How? By saying we do. It's
easy. We refer the matter to our PR departments, and they cook up the
messages. For this awkward situation, we settled on Unity. That's always
a good one. A significant percentage of the gullible will buy it. We're
all about the money. Whatever works. We hope things will cool off by
the weekend. We've huddled with the networks, and if all goes well, they
won't show angry fans in the stands. They'll show smiling fans joining
hands to express their solidarity with the players joining hands. Unity.
Yes. It's a simple theme for simpletons."
Amen.
Peace be with you.
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