McDonald's in global profit free fall as people
everywhere increasingly reject chemically-altered toxic fast food
Thursday, March 12, 2015by Mike Adams, the Health Ranger
(NaturalNews) For decades, McDonald's has been the poster child of chemically-altered factory-made fast food. While preying on the emotional imprinting of children with on-site playgrounds and social engineering marketing tactics, the restaurant's true fundamental ethics are reflected in the horrors of the factory food industry: imprisoned chickens in tiny cages, genetically modified soy as meat fillers, chemically-altered menu ingredients and a geopolitical form of processed food imperialism that has resulted in McDonald's restaurants "occupying" hundreds of nations around the world while exporting obesity, diabetes and heart disease globally.
Slowly but surely, the public has increasingly caught on to the McDonald's sleight-of-food stage magic. Feel-good advertising can't cover up the truth about its inhumane treatment of animals, genetically modified food ingredients and insidious social programming that tries to equate the restaurant with an emotional state of bliss. "Happy Meal..." seriously? I doubt the chickens who were slaughtered for that meal were very happy...
Corporate earnings in free fall
Now, the global restaurant chain is feeling the financial
vacuum that happens when people realize you've been feeding them poison.
Corporate earnings are "in an absolute free fall", reports
Quartz.com. "McDonald’s announced today that sales at stores open at least
a year were down more 1.7% worldwide, and dropped 4% in the all important US
market."
A 4% plunge in the US market is almost unheard of in the fast food chain business. That kind of move away from McDonald's is not a correction, it's a stampede for the exits.
And where are people going instead? To restaurants like Chipotle, which was once owned in large part by McDonald's but has since branched off and found a groove with more health-conscious customers who really do give a hoot where their food ingredients come from.
In this process, McDonald's -- which has been far too slow to wake up to the reality of informed consumers and food transparency -- has become a sort of garbage food depot for the nutritionally ignorant. It's the kind of place that attracts people who are so uninformed about food and nutrition that they think Kraft Macaroni and Cheese contains real cheese. Or that the "All Natural" label claim means organic. (It doesn't.)
A 4% plunge in the US market is almost unheard of in the fast food chain business. That kind of move away from McDonald's is not a correction, it's a stampede for the exits.
And where are people going instead? To restaurants like Chipotle, which was once owned in large part by McDonald's but has since branched off and found a groove with more health-conscious customers who really do give a hoot where their food ingredients come from.
In this process, McDonald's -- which has been far too slow to wake up to the reality of informed consumers and food transparency -- has become a sort of garbage food depot for the nutritionally ignorant. It's the kind of place that attracts people who are so uninformed about food and nutrition that they think Kraft Macaroni and Cheese contains real cheese. Or that the "All Natural" label claim means organic. (It doesn't.)
Desperate to make up for lost ground, McDonald's has announced its intention to (kinda sorta) remove "human antibiotics" from its chicken meat supply. In a document entitled, McDonald’s Global Vision for Antimicrobial Stewardship in Food Animals," the company says it hopes to "[p]rohibit the use of antimicrobials in food animals that are by WHO definition 'critically important' to human medicine, and not presently approved for veterinary use."
Huh? They're going to require the removal of antibiotics which are not presently approved for use in animals? So what are those chemicals doing in the food supply in the first place? If you've been eating Chicken McNuggets over the years -- and who wouldn't enjoy chicken parts that are pressure-formed into the exact same four cookie-cutter shapes? -- you've apparently been chomping away on human antibiotics which were never approved for use in animals in the first place.
Even more worryingly, the document doesn't even say McDonald's is absolutely phasing out those antibiotics. One paragraph explains, in classic Dilbert speak, that McDonald's "...will work within each area of the world with stakeholders, including suppliers, industry partners, government agencies, NGOs, veterinary and university extension networks, and other retailers to gain alignment on expectations and developing timelines for implementation and verification criteria that would reduce the use of medically-important antimicrobials in food animals."
Wow. Maybe McDonald's should start serving up Wishy Washy Milkshakes because talk of "gaining alignment on expectations for implementation and verification" just takes the prize for corporate doublespeak. Why not just test all the raw food materials for antibiotics and reject the suppliers that fail the test? (Answer: Because then they'd have no food to actually sell to the public...)
McDonald's claims to be protecting animal
welfare?
Pathetically, that same document also insists that
"Treating animals with care is integral to McDonald’s animal health and
welfare program."
Animal health and welfare program? Does it look like Guantanamo Bay for chickens and cows? I'd sure like to see some independent video of these facilities where McDonald's claims it is exercising its animal "health and welfare programs."
I know what animal health and welfare really is. I recently saved the life of a chicken that had part of its hind quarter eaten by a dog. (See shocking photos here.) On my ranch in Texas, I treat animals with compassion and care, and because they are being raised in a healthy, free-range environment, they don't need any chemical antibiotics! Nada.
Animal health and welfare program? Does it look like Guantanamo Bay for chickens and cows? I'd sure like to see some independent video of these facilities where McDonald's claims it is exercising its animal "health and welfare programs."
I know what animal health and welfare really is. I recently saved the life of a chicken that had part of its hind quarter eaten by a dog. (See shocking photos here.) On my ranch in Texas, I treat animals with compassion and care, and because they are being raised in a healthy, free-range environment, they don't need any chemical antibiotics! Nada.
Corporations that deny we have already entered
the era of food transparency will be crushed by it
Truth be
told, if McDonald's hopes to have any real future, it needs to seriously pursue
food supply line transparency.
People want to know everything about their food:
• Where their food came from.
• How the animals were raised.
• How the food was processed.
• What was added to it.
• What was removed from it.
• Whether there are any GMOs in it.
• Whether it's contaminated with glyphosate or heavy metals.
• What impact it might have on their health.
Any fast food restaurant company that can't move in the right direction toward providing legitimate answers to these questions is going to lose market share. Because there are plenty of other options out there for people who are willing to pay a little more money in exchange for a little more transparency.
People want to know everything about their food:
• Where their food came from.
• How the animals were raised.
• How the food was processed.
• What was added to it.
• What was removed from it.
• Whether there are any GMOs in it.
• Whether it's contaminated with glyphosate or heavy metals.
• What impact it might have on their health.
Any fast food restaurant company that can't move in the right direction toward providing legitimate answers to these questions is going to lose market share. Because there are plenty of other options out there for people who are willing to pay a little more money in exchange for a little more transparency.
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About the author:Mike Adams (aka the "Health Ranger") is the founding
editor of NaturalNews.com, the internet's No. 1 natural health news website,
now reaching 7 million unique readers a month. In late 2013, Adams launched the Natural News Forensic Food Lab, where he conducts atomic spectroscopy research into food contaminants using high-end ICP-MS instrumentation. With this research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products to low levels by July 1, 2015.
In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Click here to see some of the CWC success stories.
With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource now featuring over 10 million scientific studies.
Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.
Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.
In addition to his activism, Adams is an accomplished musician who has released ten popular songs covering a variety of activism topics.
Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.
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