143. High-Pressure Salesmanship: The Underground History of American
Education by John Taylor Gatto from archive.org
High-Pressure
Salesmanship
In 1916, the year of
Madison Grant's Passing of the Great Race, Kellor published Straight America. In it she called for
universal military service, industrial mobilization, a continuing military build-up, precisely
engineered
school curricula, and total
Americanization, an urgent package to revitalize nationalism. America
was not yet at war.
President Wilson was at that time
reading secret surveys which told him Americans had no interest in becoming involved in the European conflict.
Furthermore, national sympathy was
swinging away from the English and actually favored German victory against Britain. There was no time to
waste; the war had to be joined at once. John Higham called it "an adventure in high pressure
salesmanship."
Thousands of agencies
were in some measure engaged: schools, churches, fraternal orders, patriotic societies, civic
organizations, chambers of commerce, philanthropies, railroads, and industries, and — to a limited degree — trade
unions. There was much
duplication, overlapping, and pawing of the air. Many harassed their
local school superintendents.
At
the end of 1917, Minnesota's legislature approved the world's first secret
adoption law, sealing original
birth records forever so that worthy families who received a child for adoption — almost always children
transferred from an immigrant family of
Latin/Slav/Alpine peasant stripe to a family of northern European
origins — would not have to fear
the original parents demanding their child back. The original Boston adoption law of 1848 had been given
horrendous loopholes. Now these were sealed sixty- nine years later.
Toward the end of the war, a striking
event, much feared since the Communist
revolutions of 1848, came to pass. The huge European state of Russia
fell to a socialist revolution. It
was as if Russian immigrants in our midst had driven a knife into our national heart and, by extension, that
all immigrants had conspired in the crime. Had all our civilizing efforts been wasted? Now
Americanization moved into a terrifying phase in response to this perceived threat from outside. The nation
was to be purified before a red
shadow arose here, too. Frances Kellor began to actively seek assistance
from business groups to build what
she called "the new interventionist republic of America."
(emphasis added)
At an unpublicized dinner meeting at
Sherry's Restaurant near Wall Street in November 1918, Frances Kellor addressed the fifty largest employers
of foreign labor, warning them
that Americanization had been a failure — that really dangerous times
were ahead with Bolshevik menace
concealed in every workplace. Kellor proposed a partnership of business and social work to "break
up the nationalistic, racial groups." The easiest way to do that was to weaken close family
life. Miss Kellor, whose upbringing had itself been an ambiguous one, was the perfect person
to lead such a charge.
At the Wall Street meeting, plans were
laid for a semi-secret organization of
Americanizers to be formed out of interested volunteers from major
industrial corporations. An impressive
amount of money was pledged at the initial meeting, the story of which you can follow in John
Higham's classic account of our immigration years, Strangers in the Land. "The Inter-Racial
Council" presented the external aspect of an eclectic public-spirited enterprise — it even recruited
some conservative immigrant
representatives as members — but, in fact, it was controlled by Kellor's
backers.
The IRC acted both as
intelligence gathering office and propaganda agency. In its first year of existence, Kellor put together
an association of advertisers to strong-arm the immigrant press into running anti-radical propaganda. Using
this muscle, immigrants could be
instructed from far away how to think and what to think about, while remaining unaware of the source of instruction
because immediate pressure came from a familiar editor. Advertising revenue could be advanced, as well as
withdrawn, providing both carrot
and stick, the complete behavioral formula.
9.There
is some evidence American social engineering was being studied abroad.
Zamiatin's We, the
horrifying scientific dystopia of a world government bearing the name
"The United State," was published in Russia a few years later as if
in anticipation of an American
future for everyone.
A New Collectivism
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