141. Guaranteed Customers: The Underground History of American Education
by John Taylor Gatto from archive.org
Guaranteed
Customers
Prior to 1860
Americans didn't demand a high level of national solidarity — a loose sort of catch-as-catch-can unity satisfied
the nation in spite of the existence even then of patriotic special interest groups like Know-Nothings.
Neither by geography, culture,
common experience, or preference was the United States naturally a
single country although it did
possess a common language. But conformity had been ordered by corporate and banking interests from
the Northeast, so one country it would become.
Stupendous profits accrued to these
interests from the Civil War, and its great lesson of national regimentation into squads, platoons, brigades,
companies, regiments, and army
corps was not lost on the winners. Warfare by its nature forces men to
wear "value-ranks"
openly for all to see, forces everyone to subordinate themselves to
higher ranks, and higher ranks to
subordinate themselves to invisible orders. War conditions men to rule and to be ruled. Modern war creates a
society far different in type and scale from the ragged and bizarre individuality which emerged out of the
American Revolution. With everyone
dressing alike, eating alike, and doing everything else alike, maximum
profit can be derived from the use
of mass-production machinery in an ideal environment where the goods of
production are swiftly wasted, and military "consumers" are literally forbidden the right to refuse to
consume! A soldier must wear his uniform, eat his food, fire his rifle. To guaranteed customers
through psychological drills is the very essence of the corporate world about to come into being.
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