The collapse of major media
By Jon Rappoport
As I indicated in a recent article, the B-team, or even the
C-team, is now heading up the national evening news in America. These
anchors' faces and voices (Muir, Glor, and Holt) are not even faint
reminders of the so-called Golden Age, when father figures like Cronkite
and Reasoner fed official truth into the brains of viewers. The new
C-team is vague gloss from a paint job on a used car. This is an ominous
sign for the news bosses in the upstairs suites. They can't find
adequate hypnotists anymore.
What happened?
Many things---among them, the father figures left the fold.
They decided to sell real estate or take corporate work in PR. They saw
the handwriting on the wall: the networks were fostering a youth
movement, seeking younger and prettier talent. Why? Because Madison
Avenue was convinced the younger viewer demographic was the important
one, in terms of consumer buying power. Therefore, on-air news faces had
to be younger as well. This sounded right, but it overlooked one vital
fact. The young news anchors couldn't pull off the appropriate level of
mind control. They were merely bland robots. Friendly, nice, literate to
the point of being able read copy. (Lester Holt at NBC is a bit older,
but he comes across as a corpse someone dug up at a cemetery for a role
in a Frankenstein remake.)
There is another gross miscalculation. The commercials,
between news segments, are overwhelmingly pharmaceutical. Those drugs
aren't intended for the youth demographic. They're for the middle-aged
and the seniors, who want to toxify themselves for the rest of their
lives.
So the commercials are playing to the older crowd, while the
faces of the news are supposedly attracting younger viewers. It's a
mess. The news execs and programmers really have no idea what they're
doing.
They're basically hoping their game somehow lasts until they can retire.
There's more.
Terrified by "visionary" Ted Turner, who started CNN as a
24/7 cable news outlet in 1980, NBC decided they had to spin off their
own cable news channel. This move, on its own, splintered the unitary
hypnotic effect of having one anchor deliver one version of the news to
one audience. Suddenly, there were several hypnotists on stage, all
talking at once. It was a disaster in the making.
Then you had the various financial news channels, and FOX,
and the sports channels, and the weather channel, and Bloomberg, and
C-SPAN, etc. Plus all the local news outlets.
This fragmentation began to erode the programmed mind of the
viewer. If, hoping to retreat to an earlier time, he sought out one face
and one voice and one great father figure on ANY of these channels, he
came up empty. The archetype was gone.
In a pinch, a viewer on the political right might opt for
Bill O'Reilly, and a viewer on the Globalist left might choose Charlie
Rose. But they're both out of the picture now.
Enter, from stage left, the goo-goo behemoth, the CIA-
connected Facebook, which, amidst building a tower of likes for
infantile posts, is trying to convince its adherents that it IS the
Internet and a source of tailored news that is sufficient unto the day.
Unanchored news. No single voice or face.
Big media, in all its forms, has lost the mind control war.
It has lost it from inside itself.
Into the vacuum have swept the million voices of independent
media. I've written about that revolution at length, and won't recap it
here.
Instead, consider the Youth Phenomenon. You could peg it at the Beatles' US invasion of 1964.
Why? Because that was the moment when children began to be entertained by other children. Seriously, deeply, religiously.
Add in the drugs, and other factors, and you had the groundswell of the 1960s.
Stay young forever. Never grow up. Adults are dull dolts.
These children eventually became parents, and their children
became parents...and you have the whole generation-to-generation,
societal, eternal-youth package. "I want to be young. I want to be happy
forever."
How do you sell these people the news?
You put a nice face on it.
And you lose the hypnosis.
You still have all the lies and cover-ups and diversions and
omissions...but the trance element at the core grows weaker over time.
Like the snowfall from a great blizzard, the aftermath shows patches of snow disappearing, piece by piece.
This is happening, and the news titans can do nothing to stop it.
It's a long-term trend, and it's called good news.
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